AP-215 Training Materials & AP-215 Certification Training & AP-215 Exam Questions

Salesforce AP-215 : Marketing Cloud Intelligence Accredited Professional

Exam Code: AP-215

Exam Name: Marketing Cloud Intelligence Accredited Professional

Updated: Oct 12, 2026

Q & A: 64 Questions and Answers

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Salesforce AP-215 Exam Syllabus Topics:

SectionObjectives
Topic 1: Data Harmonization and Data Model- Parent-Child Data Streams
  • 1. Override Media Buy Hierarchies
  • 2. Linking data streams
  • 3. Data Update Permissions
- Data Classification
  • 1. Hierarchy management
  • 2. Attribute classification
- Dimensions and Measures
  • 1. Creating and managing dimensions
  • 2. Calculated measurements
  • 3. Creating and managing measures (KPIs)
Topic 2: Marketing Intelligence Platform Fundamentals- Platform Overview
  • 1. Key features and capabilities
  • 2. Marketing Cloud Intelligence (formerly Datorama) overview
- Administration and Security
  • 1. Workspace and account settings
  • 2. User management and permissions
Topic 3: Data Integration and Configuration- Data Ingestion
  • 1. Scheduling and refresh settings
  • 2. File upload and API data sources
- Data Mapping
  • 1. Mapping fields from source files
  • 2. Data model configuration
- Data Stream Types
  • 1. Understanding different data stream types
  • 2. Configuring data source properties
Topic 4: Data Visualization and Dashboards- Dashboard Design
  • 1. Building dashboards
  • 2. KPI widgets and chart types
- Calculated Measurements
  • 1. Creating custom calculations
  • 2. Formulas and functions
- Filters and Drill-Downs
  • 1. Drill-down configuration
  • 2. Global and local filters
Topic 5: Reports and Activation- Report Types
  • 1. Standard and custom reports
  • 2. Report scheduling
- Data Export
  • 1. Integration with external tools
  • 2. Exporting data and insights

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question #1

A client would like to integrate the following two sources:
Google Campaign Manager:

IAS:

After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?

  • A. Media Buy Type, Analyzed Impressions
  • B. Media Buy Name, Impressions
  • C. Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions
  • D. Creative Name, Impressions, Analyzed Impressions
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #2

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?

  • A. Confirmed Interest & Registered
  • B. interest
  • C. Interest & Registered
  • D. Confirmed interest
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #3

Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?

  • A. Variable Dimensions hold a Many-to-Many relationship with its main entity
  • B. These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
  • C. These dimensions are stored at the workspace level
  • D. All variables exist in every data set type, hence are considered as overarching dimensions
Reveal Solution  Discussion  0

Correct Answer: A,C  🗳️

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Question #4

Your client is interested in ingested the below file to a new generic data stream type:

The field 'Meeting Code' was mapped to the main entity key. 'How should the 'Room Number' be mapped?

  • A. A custom metric and set aggregation to SUM
  • B. An attribute of 'Meeting Code'
  • C. A custom metric and set aggregation to AUTO
  • D. A separate entity key
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #5

What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

  • A. No mappable measurements - all measurements are calculated
  • B. Pacing - daily rows are being created for every lead and opportunity keys
  • C. When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
  • D. The data is stored at the workspace level.
Reveal Solution  Discussion  0

Correct Answer: A,B  🗳️

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