C-C4HMC92 Training Materials & C-C4HMC92 Certification Training & C-C4HMC92 Exam Questions

SAP C-C4HMC92 : SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation

Exam Code: C-C4HMC92

Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation

Updated: Sep 14, 2026

Q & A: 123 Questions and Answers

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SAP Marketing Cloud Implementation Certification Exam Details:

LevelAssociate
Sample QuestionsSAP Marketing Cloud Implementation Certification Sample Questions
Schedule ExamSAP Training
Exam CodeC_C4HMC92
Reference BooksC4H260
Bus.Admin.Tasks&Data Import
Integr.&Analyz.Google AdWords
Integration Guide
Onboarding Guide
Extensibility Guide
Help Analytics
Help Marketing and Performance
Help Commerce Marketing
Leads and Accounts
Help Leads&Account Based Mark.
Exam NameSAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation
Duration180 mins
Exam Price$550 (USD)
Number of Questions80
Passing ScoreC_C4HMC92 - 64%

Reference: https://training.sap.com/certification/c_c4hmc92-sap-certified-technology-associate---sap-marketing-cloud-1902-implementation-g/

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SAP C-C4HMC92 Exam Description:

The "SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation" certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.

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SAP C-C4HMC92 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Commerce and Customer Journey Integration< 8%- Customer Journey
  • 1. Cross-channel marketing processes
  • 2. Customer journey orchestration
Topic 2: Marketing Analytics and Reporting8% - 12%- Analytics
  • 1. Reporting and dashboards
  • 2. Marketing performance analysis
  • 3. KPI monitoring
Topic 3: Campaign Management12% - 18%- Campaign Design
  • 1. Campaign monitoring and optimization
  • 2. Marketing automation
  • 3. Campaign planning and execution
Topic 4: Lead Management and Account-Based Marketing12% - 18%- Lead Management
  • 1. Lead scoring and qualification
  • 2. Lead nurturing processes
  • 3. Lead lifecycle management
- Account-Based Marketing
  • 1. Account engagement strategies
  • 2. Target account identification
Topic 5: Segmentation and Target Groups12% - 18%- Segmentation Modeling
  • 1. Profile and behavioral segmentation
  • 2. Target group creation
  • 3. Segmentation attributes and filters
Topic 6: Customer Data Management8% - 12%- Customer Profiles
  • 1. Contact and account data management
  • 2. Golden customer record concepts
  • 3. Interaction data management
Topic 7: Email Marketing8% - 12%- Email Campaigns
  • 1. Email performance analysis
  • 2. Email execution and tracking
  • 3. Email content creation
Topic 8: Integration and Data Upload8% - 12%- Integration Scenarios
  • 1. Data imports and uploads
  • 2. SAP Marketing Cloud integrations
  • 3. Data replication and synchronization
Topic 9: Administration and Configuration8% - 12%- System Administration
  • 1. Monitoring and troubleshooting
  • 2. System settings and configuration
  • 3. User and authorization management

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