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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. "LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

A) Define default mail merge values for fields
B) Define page actions to replace field values
C) Use HML conditional logic statements
D) Use HML merge field modifiers

2. How many Social Posting Connectors is it possible to create

A) You can't use any Social Posting connector
B) One each type
C) You can create as many Social Posting connectors as you want
D) Many but only one type

3. Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

A) Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
B) Configure the Salesforce custom object to relate to th< account, lead, or contact
C) Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
D) Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object

4. A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

A) A link to Salesforce Engage training resources
B) Campaign send limits
C) A link to assign licenses and permission sets
D) A link to download Engage Alerts for Mac

5. LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

A) Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
B) Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
C) Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
D) Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3

Solutions: