Salesforce MCE-Admn-201 : Salesforce Certified Marketing Cloud Engagement Administrator

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A) Preference Center link and physical mailing address
B) Business name and a link to the business website
C) Business name and physical mailing address
D) Preference Center link and a link to the business website

2. A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?

A) Segment by domain to limit number of sends to each email provider
B) Segment by geographic region as after-hours sends will be marked as spam
C) Segment to those recipients receiving text email versions first
D) Segment subscribers with soft bounces in their own dedicated send

3. A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?

A) Publication Lists
B) Send Logging
C) Profile Center
D) Subscriber Keys

4. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

A) Mobile Connect
B) Profile Center
C) Smart Capture
D) Content Builder

5. A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?

A) Run a Bounce Email Report
B) Run an Account Send Summary Report
C) Query the Send Log
D) Query the Bounce Data View

Solutions: