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How much Marketing-Cloud-Consultant Exam Cost
The price of the Marketing-Cloud-Consultant exam is 200 USD and retake exam fees is 100 USD plus applicable taxes.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
How to study the Marketing-Cloud-Consultant Exam
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Data Management | 14% | - Implement SQL activities for data processing - Manage contact data and data hygiene - Build and manage automation workflows - Utilize automation studio effectively - Configure imports and exports |
| Topic 2: Discovery and Design | 18% | - Analyze customer data and segmentation needs - Define success metrics and KPIs - Identify integration points and data flows - Document current state and desired future state - Gather requirements and understand business objectives |
| Topic 3: Marketing Cloud Configuration | 18% | - Manage sender profiles and deliverability settings - Configure lists and populations - Set up users, roles, and permissions - Implement data management and data extensions - Configure account settings and business units |
| Topic 4: Customer Journey Design | 18% | - Implement triggered and real-time journeys - Build decision trees and branching logic - Map customer journeys across channels - Utilize Journey Builder features and best practices - Apply personalization and dynamic content |
| Topic 5: Reporting and Analytics | 14% | - Build custom reports and dashboards - Analyze campaign performance - Track engagement and conversion metrics - Configure and interpret standard reports - Provide actionable insights and recommendations |
| Topic 6: Email Marketing | 18% | - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization - Create and optimize email content - Ensure deliverability and inbox placement - Apply template and content block strategies |
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