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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Cloud Overview | 18% | - Legal and compliance requirements - Email Studio and application roles - Navigation and core platform concepts |
| Topic 2: Email Creation and Design | 26% | - Content Builder usage - Email templates and best practices - Personalization and dynamic content - Accessibility and rendering |
| Topic 3: Email Delivery and Testing | 15% | - Sender authentication and deliverability - Preview and test sends - Send classifications and sender profiles - A/B testing options |
| Topic 4: Subscriber and Data Management | 26% | - Importing and maintaining subscriber data - Segmentation and filtering - Lists and Data Extensions - Subscriber key and sendable data |
| Topic 5: Tracking, Reporting and Automation | 15% | - Standard reports and analytics - Email performance metrics - Basic automation and triggered sends - Bounce and complaint management |
Salesforce Email Essentials (EEB101) Sample Questions:
1. Which of the following is not a valid data type of list model?
A) Numeric
B) Decimal
C) Text
D) Date
2. According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)
A) Your unsubscribe mechanism must be operational for at least 20 days.
B) you must process an unsubscribe request within 10 days.
C) You must process an unsubscribe request within 20 days.
D) Your unsubscribe mechanism must be operational for at least 30 days.
3. A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers
A) Select the update type "Overwrite"
B) Select the update type "Add Only"
C) Ensure the data extension has a Primary Key
D) Select the update type "Add and Update"
4. A new data extension named "Orders" contains order dat
a. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?
A) OrderNumber will be used as the Primary Key
B) CustomerID will be used as the Primary Key
C) The OrderNumber field will be a Number data type field
D) All fields in the data extension are nullable
5. Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)
A) Send SMS
B) Decision Split
C) Post to Facebook
D) Wait By Duration
E) SQL Query Activity
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B,D | Question # 3 Answer: B,D | Question # 4 Answer: A | Question # 5 Answer: A,B,D |


