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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Segmentation | - Audience Segmentation
|
| Data | - Lists and Data Extensions
|
| Automation | - Marketing Automation
|
| Content | - Content Builder
|
| Templates and Email Creation | - Template Management
|
| Sending | - Email Delivery
|
| Analysis and Reporting | - Performance Measurement
|
| Testing and Validation | - Quality Assurance
|
Salesforce Email Essentials (EEB101) Sample Questions:
1. A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers
A) Keep copy simple and direct.
B) Stack the content in a single column.
C) Design with the most important content at the top.
D) Use image-based text for hero graphics.
E) Cut content to make the message fit above the fold.
2. A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)
A) The subject line contains a promotion to entice the recipient.
B) The email body presents any commercial content prior to the transactional content.
C) The subject line is transactional in nature and non-promotional.
D) The email body presents the transactional content prior to any commercial content.
E) The email confirms a transaction between the recipient and sender.
3. Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)
A) Make unsubscribe easy and honor immediately
B) Keep SPAM complaints under 10%
C) Keep SPAM complaints under .01%
D) Accurately identify the sender in the header information.
E) Email never mandatory for customer interaction
4. The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.
Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?
A) Link Tooltip
B) Link Help Text
C) Link Conversion Tracking
D) Link Tracking Alias
5. A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)
A) Personalization strings are case sensitive
B) Personalization strings are limited to profile attributes
C) Personalization strings can appear in the subject line or body of the email
D) When using subscriber data, the attribute or field should have a default value
E) Personalization strings are noted by two sets of double percent symbols
Solutions:
| Question # 1 Answer: A,B,C | Question # 2 Answer: C,D,E | Question # 3 Answer: A,C,E | Question # 4 Answer: A | Question # 5 Answer: A,D,E |


