GCCC SCMP : Strategic Communication Management Professional

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A start-up company needs to establish a budget for the communication plan. The owners feel unsure about how to budget for communication. How should the communication manager advise the owners?

A) Advise they give the communication area a free use of budget, with the understanding that the area needs to cover their revenue goals.
B) Recommend they use a percentage of revenue method based on the projections of the company's plan so that they make sure to spend according to the business plan.
C) Suggest setting a budget for each main task within the communication plan and calculate the total budget to set a baseline for the next year.
D) Propose they use the share-of-voice/share-of-mouth (SOV/SOM) method, considering the share of voice and the market share, in order to determine if they have to beat the competition or maintain their status.

2. Which part of the communication development process should be handled by in-house communication professionals?

A) Strategy and project management
B) Speech writing and newsletter writing
C) Crisis and emergency communications
D) Video production and web programming

3. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) High probability, low potential damage
B) Low probability, low potential damage
C) High probability, high potential damage
D) Low probability, high potential damage

4. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A) Providing the community and media with a fact sheet about the project's benefits
B) Informing opponents of the project about the project's environmental benefits
C) Developing awareness of the project among new audiences
D) Securing ad space in the most relevant media

5. When overseeing a long-term change communication project, the BEST way to measure improvements in understanding, accepting, and acting on the change messaging during this campaign would be:

A) Conducting surveys with different random samples of employees at different points during the campaign.
B) Monitoring chats among different groups of employees during the campaign.
C) Monitoring and analyzing the tone and content of employees' social media posts.
D) Meeting with a consistent focus group of employees periodically during the campaign.

Solutions: