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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?

A) Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
B) Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
C) Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
D) Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget

2. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To take charge of the story line to ensure accuracy and a unified voice
B) To enhance the firm's reputation for accepting difficult cases
C) To develop an internet strategy and monitor public opinion about the client and firm
D) To sway public opinion to the client's innocence before a jury is selected

3. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A) Providing the community and media with a fact sheet about the project's benefits
B) Informing opponents of the project about the project's environmental benefits
C) Developing awareness of the project among new audiences
D) Securing ad space in the most relevant media

4. A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:

A) Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.
B) Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.
C) Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
D) Recognize employees who submit the largest number of innovative ideas in company media.

5. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) Reach out to a contact in each location and request audience feedback after the presentation.
B) Recommend that the senior executive adapt the presentation for each audience.
C) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
D) Rewrite the materials for each audience and forward them to the executive.

Solutions: