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Google adwords-display Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Ad Formats and Creation | 20% | - Compliance and policies - Responsive Display Ads - Ad creative best practices - Uploaded image and HTML5 ads |
| Measurement and Optimization | 20% | - Key metrics and reporting - Identifying and resolving issues - Optimization techniques - Conversion tracking |
| Targeting and Audience Solutions | 25% | - Remarketing and similar audiences - Audience targeting methods - Demographic and geographic targeting - Contextual and placement targeting |
| Bidding and Budget Management | 20% | - Budget allocation and pacing - Automated bidding strategies - ROI and performance goals - Manual bidding options |
| Introduction to Google Display Network | 15% | - Core concepts and benefits - Campaign objectives and use cases - Reach and scale across platforms |
Google Display Exam Practice Test Sample Questions:
Question 1
Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools will she use to accomplish the task?
A. Display ad builder
B. My Change History tool
C. Conversion optimizer
D. Keyword tools
Question 2
Examine the image below:
Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color yellow?
A. Image ad
B. In video overlay
C. Banner ad
D. In stream video
Question 3
Mark has created a new Google AdWords campaign and the ad has been running for three days. Over the three days Mark has generated some sales from the ad, but he is curious as to how his ad is really performing. How long does Google recommend before Google AdWords users begin reviewing campaign performance too thoroughly?
A. 10-15 days
B. 28-31 days
C. 14-21 days
D. 5-6 days
Question 4
Holly is your client and she's selling watches through her online store. She asks if you can
configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?
A. Yes, Google AdWords does allow customers to choose language and locations for a premium price.
B. No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.
C. No, Google AdWords doesn't target language or locations.
D. Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
Question 5
Examine the image below:
Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color red?
A. Image ad
B. In video overlay
C. Banner ad
D. In stream video
Solutions:
| Question 1 Answer: D | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: D | Question 5 Answer: B |


