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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. On the Google AdWords Report Center feature, you can view several reports that you've created. What's the maximum amount of reports that your account will save in the Report Center?

A) 15
B) 20
C) 10
D) 5

2. Bob is explaining the concept of Google's Quality score to a client. Which of the following statements is the most accurate definition of the Google Quality score calculation for ads?

A) Quality score is calculated when the Google ad is created - the closer to 10, the higher the quality score.
B) Quality score is calculated every time your keyword matches a search query - that is, every time your keyword has the potential to trigger an ad.
C) Quality score is calculated every time your keyword matches a search query by the bid for the ad position, ad text, and keywords.
D) Quality score is calculated daily based on the ad text, keywords, and landing page.

3. Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?

A) Run the website optimizer
B) Add more keywords
C) Increase the cost-per-click bids
D) Run Google Analytics

4. What Google tool would a webmaster prefer to use if they are getting lots of web traffic to their website but they want to convert even more customers?

A) Website Optimizer
B) Google Analytics Benchmarking Service
C) Google Analytics
D) Google AdWords

5. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug needs to know the product cost of the client, to find the return on investment.
B) You can't track the ROI if there's nothing for sale as a result of the conversion.
C) Doug would need to know the value of the newsletter.
D) Doug needs to know what the final cost of the newsletter would be.

Solutions: