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NEW QUESTION 45
NTO would like to create a landing page that displays subscribers information pass to it from email link on the page, This page contains a smart capture form,NTO would like to require email address and reply date and response for subscriber's completing the form, how should NTO will set the data extension
- A. create the data extension with email address as the primary key and reply date and response fields as nullable
- B. create a dataextension with email address as non-nullable and reply date and response fields as nullable
- C. crate a data extension with email address reply date and responsefields as null able
- D. create a data extension with email address, reply date and response fields as non-null able
Answer: D
NEW QUESTION 46
Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)
- A. Plan for content to be used cross-channel, eliminating duplicates.
- B. Import all content up front, rather than piece by piece.
- C. Optimize the way content is stored with a naming convention.
- D. Create folders for each type of uploaded content.
Answer: A,C
NEW QUESTION 47
What are some ways that a marketer can improve deliverability of their emails? (Choose 4)
- A. Subject line recognition
- B. Ensure all subscribers have given you permission
- C. Address Book Strategy - add address book tool to your emails.
- D. Identify the message as an advertisement
- E. Add how the subscriber subscribed to your email
Answer: A,B,C,E
NEW QUESTION 48
How do you access the Email Application in the Exact Target IMH? (Choose 2)
- A. Click Campaigns and Reports
- B. Access the Email Application through the Exact Target Marketing Cloud Drop Down.
- C. Click Email.
- D. Click the App Selector in Exact Target.
Answer: B,C
NEW QUESTION 49
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." What are two methods to ensure click behavior on these images is tracked with this naming convention? Choose 2 answers
- A. Include "Hero_CTA" in the Link Tooltip field for each link.
- B. Include an alias attribute in each anchor tag and populate it with
"Hero_CTA." - C. Add
"Hero_CTA" to the Tracking Alias field for each link.D. Include "Hero_CTA" in the filename for each Hero image.
Answer: B
NEW QUESTION 50
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?
- A. List Detective
- B. Send Flow
- C. Test Send
- D. Preview and test
Answer: D
NEW QUESTION 51
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
- A. Goals
- B. Exits
- C. Decision Splits
Answer: B
NEW QUESTION 52
NTO wants to improve open rates. The email tracking team would like each of its campaign to have an engaging firm name, what should the email team setup for each campaign.
- A. Sender profile
- B. Profile attributes
- C. send flow
- D. Delivery profiles
Answer: A
NEW QUESTION 53
After receiving a GDPR "Right to Be Forgotten" Request from their compliance team, a marketer must remove a contact from Email Studio.
Where should this action be initiated in Marketing Cloud?
- A. Email Studio > All Subscribers
- B. Contact Builder > Contacts Configuration
- C. Contact Builder > All Contacts
- D. Administration > Contacts
Answer: B
NEW QUESTION 54
How is Primary Key used?
- A. Primary Key is the unique value to identify a subscriber
- B. Primary Key identifies a row or a field in a data extension as unique
- C. Primary Key is used when defining a Send Relationship
- D. Primary Key prevents data from being overwritten in a data extension
Answer: D
NEW QUESTION 55
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?
- A. SQL Query, Filter, Data Extract
- B. Filter, Data Extract, File Transfer
- C. SQL Query, Data Extract, File Transfer
Answer: B
NEW QUESTION 56
Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension.
They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?
- A. Data Filter
- B. Query Activity
- C. Synchronized Data
- D. Filter Activity
Answer: A
NEW QUESTION 57
An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets this specification?
- A. Data Filters
- B. Audience Builder
- C. SQL Query Activity
- D. Contact Builder
Answer: A
NEW QUESTION 58
Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. Automation Studio with three separate Welcome automations.
- B. Journey Builder using a Random Split with three branches.
- C. Journey Builder using a Decision Split with three branches.
- D. A series of A/B tests to determine the number of emails.
Answer: B
NEW QUESTION 59
A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?
- A. Set Data Retention in the Properties of the data extension to delete records older than 30 days.
- B. Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.
- C. Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.
- D. Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
Answer: A
NEW QUESTION 60
Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which is moved at frequent intervals to a folder on NTO's Enhanced SFTP Account.
Which solution can be used to achieve this?
- A. File Drop Entry Source in Journey Builder
- B. Triggered Email in Email Studio
- C. Import Activity in Email Studio
- D. File Drop Starting Source in Automation Studio
Answer: D
NEW QUESTION 61
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Who should take the Salesforce Marketing cloud email specialist Exam
Salesforce Certified Marketing Cloud Email Specialist JPN certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Marketing Cloud Email Specialist JPN. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Email-Specialist Exam provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Email-Specialist Exam then he should take this exam.
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