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Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. Which of the following statements is true about CPM ads in the Google Content Network?
A) CPM ads are not allowed in the Google Content Network.
B) CPM ads require text only in the Google Content Network.
C) CPM ads require prepayment to participate in the Google Content Network.
D) CPM ads always occupy the entire ad space on a web page in the Google Content Network.
2. Allen is using the Traffic Estimator tool to predict the amount of traffic he'll receive for his Google AdWords ads, based on keyword targeting. Allen notices that Google can also recommend a CPC bid for the keywords he's generated. At what percentage of the time does Google say, that their suggested value should deliver ads in the top position ?
A) Zero. The traffic estimator does not work with keyword targeting, only CPM bidding.
B) 85 percent
C) 75 percent
D) 50 percent
3. Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie then creates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?
A) Her image is probably in a .gif format; images must be in a .jpg format.
B) Her image ad will only appear in the Google Content Network, not in Google Search.
C) Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
D) Her image is probably too big to be used in the Google search listing.
4. Wendy is a consultant to several clients for their web marketing strategies. Wendy wants to
centrally manage these Google AdWords accounts for all of her clients. What's the best tool
Wendy can use, to manage these AdWords accounts?
A) AdWords Editor
B) Google AdWords Central Server
C) My Client Center
D) Google AdWords Campaign Manager
5. All Google AdWords are reviewed for the content and compliance with Google policy. If an advertiser creates an advertisement that is deemed to be adult in nature, which one of the following statements would not apply to the advertiser?
A) Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
B) Google does not accept adult ads.
C) Non-family and adult ads won't appear on some sites and products in the Google Network that choose to accept only family safe ads.
D) Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: B |


